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Together, Spark Biomedicine!
This panel of global drug commercialization experts will help the audience understand the broad commercial impact in drug development, ranging from pipeline design to BD success. Both panelists have over 20 years of industry commercial experience, including commercial strategy, global market access, and drug launch & marketing. Ms. Christina J. Ansted has worked in increasing leadership roles with Alexion Pharmaceuticals, Agilis Therapeutics, and PTC Therapeutics. Dr. Hui Huang held various leadership roles at Millennium, ARIAD, and, most recently, as VP of Global Value and Access at Takeda. She also played an instrumental role in valuations and negotiations for Takeda’s BD deals across the US, Europe, and Asia Pacific. Combined together, they enabled smooth launch and global uptake of around ten drugs, including blockbusters such as VELCADE and ADCETRIS.
Through this webinar, the panel will highlight the critical role of commercial strategy in the entire drug development process and cover key topics, including
1) What is the commercialization roadmap during different stages of drug development?
2) Why does commercial strategy need to be considered so early in pipeline asset design (e.g., in the preclinical stage)? How does it shape drug candidate value proposition (e.g., indication selection)?
3) Why is a commercial global view so critical, even for biotechs that do not have plans to launch by themselves?
4) From a BD perspective, what are the benefits for biotechs, especially China Biotechs, to have a better commercial understanding?
Event details
主题:BioVerse episode 07 – Commercial Role in Drug Development, from Asset Design to BD
时间: 2024年3月13日 Wed 9:00 AM(EST)/ 2024年3月13日 周三 9:00 PM(北京时间)
地点: 药时代视频号
Speakers intro
Hui Huang,
PhD/MBA.
Christina Ansted,
MPH/CCMEP
Jiamin Zhuo,PhD
(Moderator)
Leon ‘Jun’ Tang, PhD
(BioVerse webinar host)
Organizer
Partner &Collaborators
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